Marketing consultant to create SEO optimised pages, email marketing and social media

Ends 28 Feb 2018

UniAdmissions (www.uniadmissions.co.uk) is a UK based tutoring agency specialising in helping students with their applications to oxbridge and medical schools. We are currently recruiting for a marketing consultant to develop and run all the business to business marketing functions within the company.
Marketing Manager Job Purpose:
You will be responsible for managing the company's marketing campaigns and initiatives from your remote office.
You will focus on creating new online SEO Optimised content, setting up email marketing campaigns to multiple customer segments as well as managing our social media presence.
You will be required to develop strategy and implement tactics for successful campaigns to increase brand awareness and increase enquiries.
Job Roles:
Website:
• Conduct market research to identify useful keywords to target to increase website traffic
• Design and create new pages targeting these keywords
• Perform SEO on these pages to improve ranking and increase website traffic
• Design lead funnels to guide customers from information pages to sales pages
• Write relevant blogs that engage customers and increase time on website
Email:
• Gain market understanding to allow customer segmentation
• Create automated email marketing campaigns targeting each segment with suitable products
• Remarket to customers to encourage further sales
Social Media:
• Manage Facebook, Twitter and Instagram accounts to increase customer engagement and promote a positive brand image
Essential Requirements:
2.1 or higher Bachelors Degree in any subject
Previous experience of marketing
Wordpress website editing skills
Knowledge / experience of performing SEO
English Fluency
Desirable Credentials:
Degree in marketing or business related field
Experience in education sector
Experience of HTML & CSS
Application details:
If you are shortlisted for the interview stage, you will be expected to produce a multi-channel marketing campaign based on a brief we will supply you. You will be expected to present this in the interview as part of the assessment.
Please attach CV with your application.


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Posted on peopleperhour.com





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