Need help with a social media plan to build awareness for a science company

Ends 11 Mar 2018

Hi
I have an assignment for a job I am trying to land in Germany. As part of the interview process and I am at the last stage of 6 interviews, I need to present a plan that includes an earned media plan with a budget of 100k to build awareness... this is not going to be implemented it is a test. Timing for completion is Wednesday end of day please.
RFP is for a health science company. There are several other pieces to the assignment which I can and am doing as far as the total integrated plan.
I have written the brief, developed the concepts, have the targets have some competitive info gathered (only 3) and need help with:
1. How to best generate earned media with heavy up on twitter how to activate and what other outlets to use?
2. A suggested content calendar that is targeted to key opinion leaders that I have segmented into 3 buckets
3. How the budget should be spent over the course of 12 months
4. what metrics we will aim for and incude sistrix and maybe klout scores if they exist in Germany for use on their CEO and possibly other industry voices?
Again this is for a presentation I need to give to a group and it will be in German which I can translate...
Will you help me please?
I have a deck on google share you can access and can add the extra info from the decks though they are in german which won't help you unless you speak german?


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