I need expert advice how to improve catalog builder app design process and results

Ends 17 Mar 2018 (in 3 months)

I am looking for a designer with extensive experience in preparing, designing and publishing product catalogs.
The main goal is to improve design process, functionality and UI of the catalog builder app https://www.catalogmachine.com. My users like the ability to quickly create flexible product catalogs, but find final produced catalog design and layout as plain and average.
In short, I need recommendations how to improve a builder app to produce stunning catalogs by my users (they are mostly small business owners without any designer experience who want to create catalogs to market and inform about their products).

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