Part-time, Permanent
£35,497 - £39,114 a year

ESFA is an executive agency, sponsored by the Department for Education.

The ESFA is responsible for overseeing the development and management of the apprenticeship service; delivering a great end-to-end apprenticeship experience for our four key user groups; employers, apprentices, training providers and end-point assessment organisations. We are steering the service from its minimum viable state into a mature and robust proposition that will be capable of serving the increase in volume of employers who take control of their apprenticeships.

Classed as an exemplar digital project, the apprenticeship service became available to employers in February 2017 and enables them to:

  • Managing their apprenticeship funding
  • Select a suitable apprenticeship standard or framework and an End Point Assessment Organisation
  • Advertise an apprenticeship and select a suitable provider to deliver their apprenticeship training
  • Give real-time feedback on the quality of training provision they receive
  • Have control over the amount of government funding paid to their training provider on their behalf, so there is better intelligence to maximise their apprenticeship training spend
  • Provide government with apprenticeship demand data to ensure an valuable apprenticeship market place

The service won the Digital Public Service Innovation of the Year award at the Digital Leader Awards in 2018 and currently has enabled:

  • Over 17,000 levy-paying employers to take control of their apprenticeships and make better decisions for their organisation.
  • The ‘find an apprenticeship’ function on the apprenticeship service has received 57 million visits. 2.6 million citizens have created an account and more than 6 million candidate applications have been submitted
  • Employer ease of use and satisfaction scores have consistently been positive since launch. The ‘find an apprenticeship’ function on the apprenticeship service has 90% positive user satisfaction and processed nearly 6 million transactions since its launch in 2016

Job description

Working alongside a fellow Senior Content Designer, you will be responsible for –

  • Delivery of content for the apprenticeship service, ensuring content meets evidenced user needs and delivers high levels of satisfaction from users in how the services perform. As a result, this role will be expected to make the team’s services and information simpler, clearer and faster for users.
  • Delivery of content that meets Government Digital Service (GDS) web standards, ensuring that key elements are built in from the outset. This will draw on expertise of how design decisions impact accessibility both internally and externally and lead to recommended actions to ensure high levels of user satisfaction and service standard compliance. This will require communicating credibly with a wide range of digital delivery disciplines and senior managers both internally and externally.
  • Working as part of a multi-disciplined team with specialist developers, designers, creative colleagues, policy, legal colleagues, senior management
  • Shaping services by mapping out content requirements. Also identify ways to iteratively improve content, ensuring that it is accurate and high-quality (based on insight and outputs of user research, relevant to audiences and easily understood). Partnering with colleagues to help create a consistent user experience. Building relationships and work effectively with external providers, for example user testing and user experience professionals.
  • Writing and mapping user stories from a content perspective, assuring quality and review the work of others. You will engage and contribute to the cross-government content community.
  • Being an Agile champion, helping Agile teams overcome obstacles, being actively involved in stand-ups, user story development, user research UX and UI. Help spread good ideas and processes, ensuring the team is aware of the basics of creating consistently top quality content.

Main Activities

Working alongside a fellow Senior Content Designer you will -

  • Develop and deliver the content strategy for the Apprenticeship Service, ensuring that all content meets user needs and adheres to the Government Digital Service’s style guidelines. Direct the evaluation of the delivered content to ensure user needs are being met effectively and user satisfaction is maintained.
  • Design, deliver and iterate content across the end to end apprenticeship service to ensure users complete their goals and government delivers policy intent.
  • Lead the development of new ‘inform’ and ‘inspire’ content to ensure that all users have access the right information at the right time across their end to end journey, based on evidenced user needs.
  • Continuously improve the content based on feedback from regular user testing and research sessions with all users.
  • Work with Marketing and Communications colleagues to ensure consistent content and messaging.
  • Actively drive forward the Content Design clan to embed best practice across the apprenticeship service. Ensure alignment with other clan leads to enable successful delivery of great end-end apprenticeship experiences for users.
  • Responsible for content quality, managing small teams and mentoring content designers.


  • Practitioner who develops content strategy and solutions for large-scale problems and high profile events. Experience of content strategy development – developing and applying plans for ensuring content creation is evidence based from diverse sources.
  • Good understanding of needs analysis – taking existing content, identifying content gaps and overlaps and its use in creating high quality user centric content.
  • Knowledge of user-focused design – making complex language and processes simple to understand.
  • Paired working – working with developers, creatives, policy advisers, legal experts and managers to produce fully accessible content.
  • Agile processes – at ease with rapidly changing deadlines, workloads and goals.
  • Effective working knowledge of GDS content design standards and their application to new and existing digital services
  • Able to collaborate with user researchers and represent users internally. Understands the difference between user needs and desires of the user. Able to champion user research to focus on all users. Can prioritise and defines approaches to understand the user story, guiding others in doing so. Can offer recommendations on the best tools and methods to be used.

Qualifications (not essential):

  • Recognised qualification in related field (content design, journalism, copy writing, editing, publishing etc.).

Person specification

  • Significant experience of designing and writing for the web, with proven ability of creating visual designs and content that is accessible and usable for large scale organisations e.g. external, government or within the general public.
  • Proven track record in using metrics and user feedback to provide a breadth of knowledge for defining and refining content.
  • Hands on experience of working/participating in technical teams in a complex development environment.
  • Proven track record of working within a web application development environment, proficient in writing Markdown, picture sourcing and editing
  • Is able to influence stakeholders and manage relationships effectively. Builds long-term strategic relationships and communicates clearly and regularly with stakeholders.


We'll assess you against these behaviours during the selection process:

  • Changing and Improving
  • Seeing the Big Picture
  • Making Effective Decisions
  • Leadership
  • Delivering at Pace



Civil Service pension schemes may be available for successful candidates.

about 1 month ago - source

No longer accepting applications.